Y+ Beauty Pageant Campaign 2020/2021

The Y+ Beauty pageant is a unique model campaign promoting beauty with “Zero Discrimination” fighting stigma and discrimination against young people living and affected with HIV.

The pageant takes place annually and builds a brand of Y+ ambassadors to re-echo their voices and change the perception that comes with living with HIV and AIDS.

The Y+ model turns-around stigma into pride to promote inclusiveness and acceptability of HIV+ persons in society and focuses on beauty and not on the challenges the young people living with HIV face. It creates a platform of learning and showing communities their (inner) beauty and therefore enabling YPLHIV to become champions in the fight against stigma and discrimination.

All YPLHIV that take part in the Y+ Beauty Pageant Campaign are referred to as Ambassadors of Change right from the national/regional auditions. After the 3 months campaign, the ambassadors are commissioned to participate in different activities like; community dialogues, national celebrations like World AIDS Day in their communities and on national level to front different issues that affect their fellow YPLHIV.

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Target Audience:

The Y+ Beauty Pageant is a national campaign that attracts all YPLHIV, young people and families affected by HIV, community leaders, Members of Parliament, government officials working with young people, relevant civil society organizations promoting the fight against stigma, media, religious institutions/leaders and international funding organizations supporting youth-related programmes and YLHIV.

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